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The incredible shrinking IMAX screen

Trading on a trusted name, IMAX Digital seems to be catching out a lot of cinema-goers who've been hearing word of mouth on a totally different product…

The real IMAX experience wouldn't even fit in this photo.
Martin Anderson
May 13, 2009

Word of mouth on the 'real' IMAX experience is a good one, and rightly so; I can't dissent - I love the BFI's IMAX screen at Waterloo in London, and seeing a 3D film there is about as disinvolving as the cinema experience can get - even Earthbound and non-3D movies feel out of this world on the 20-metre high screen. If you're in Mumbai in India, you can see an even bigger picture - the screen there measures 12,700 sq ft!

Screen sizes do vary amongst IMAX theatres, many of which have been custom-built to accommodate the large screen dimensions, and others of which have been adapted from pre-existing structures. Therefore, one can't go in with a measuring tape and ask for one's money back because you're getting a metre or so less in Waterloo than you are in Mumbai.

However, I was interested to be directed at this admittedly rather ferocious blog yesterday, which criticises most vocally the 'IMAX Digital' experience as offered by AMC and Regal theatres.

Mouth to Mouth Trailer